• November 2016

An exclusive Autumn/Winter season launch with Boux Avenue

Theo’s Boux Avenue held its Autumn/Winter season launch in an opulent venue in the heart of London. The event was attended by over 200 UK press and celebrities, who also had a sneak peek at the upcoming Boux Avenue Christmas advert, full of festive, flirty fun and coming to screens near you from November 16th.

Some of the UK’s hottest TV stars came along to the Boux event, including Lucy Mecklenburgh (who recently fronted a campaign for Boux Avenue), TOWIE star Chloe Lewis, Made In Chelsea’s Tiffany Watson, Nicola Hughes, Toff, Game of Thrones’ Laura Pradelska and Strictly Come Dancing’s Oti Mabuse to name a few.

The guests enjoyed Boux Avenue’s new Christmas TV advert and had a chance to get up close and personal with some of the latest collections of lingerie, swimwear and nightwear.  Model and presenter Vogue Williams also provided the tunes at the event as the resident DJ for the evening.

The guests also helped Boux Avenue embrace the latest #mannequinchallenge, where the party was caught as a ‘moment in time’ with all the guests playing their parts perfectly, including Theo, Strictly’s Oti and Lucy Mecklenburgh!  See it here!

The gorgeous venue added an extra touch of glamour to the evening, with the event also able to extend outside thanks to www.tobystents.com keeping one of the ‘stars’ of the advert cool and dry in a marquee.

There was also a social media competition offering lots of prizes for the best festive poses in the prop-laden selfie booth.  The Christmas spirit has arrived early with Boux Avenue!

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