Small Business Sunday, shortened to the hashtag #SBS on Twitter, was created by Theo in October 2010.
Each week, Theo rewards small businesses that tweet him @TheoPaphitis and describe their businesses in one tweet including the all-important hashtag #SBS. Only tweets made in the time slot between 5.00 PM and 7.30 PM each Sunday count.
Every Monday night at 8pm, Theo reviews and chooses his favourite lucky six who are then re-tweeted. As he has almost 500,000 followers, this provides a massive boost to the chosen lucky businesses.
The benefits don’t stop there; from increased Twitter followers, to positive media publicity and crucially for many, increased sales! Of course, none of this is guaranteed as it is largely down to perseverance and hard work. A smidgen of luck comes in handy too.
The #SBS community now comprises over 1,600 small businesses and every year Theo hosts an event which all of the #SBS winners are invited to attend. These events provide a fantastic opportunity for the #SBS community to network with one another, hear from Theo about the latest #SBS news and initiatives and finally to listen to a range of inspirational speakers!