Born out of a love for lingerie and all things romantic, Boux Avenue brings traditional service, superior fit and outstanding quality to a modern and beautiful store setting.

Boux Avenue is your one stop shop for lingerie, swimwear and nightwear. You can buy online, on your mobile and through 28 stores nationwide, not to mention an expanding international portfolio of stores.

No matter what your age, size or style Boux Avenue is an inclusive brand for everybody. Available in sizes 28-38, A-G cups and sizes 6-18. With an unrivalled eye for detail and passion for customer service, Boux Avenue adds elegance to everyone’s lingerie drawer.
Boux avenue latest news

October 2018

On Wednesday 3rd October Theo officially opened the 30th Boux Avenue store at the intu Victoria Centre in Nottingham, creating over 20 new jobs and ..

January 2018

Theo Paphitis Retail Group Christmas & Financial Year End 2017 Trading Statement Highlights Christmas 2017 Positive like-for-like sales delivered by the Theo Paphitis Retail Group for ..

November 2017

On 1st November Theo hosted the launch party for the Boux Avenue Christmas Campaign.The evening saw Theo welcome journalists, bloggers, Boux ambassadors and, of course, ..

April 2017

Boux Avenue has broken ground on a 90,000ft2 warehouse to meet the rising demand for its lingerie and swimwear styles internationally. Construction work on the ..

January 2017

Christmas & Financial Year End 2016 Trading Statement   Highlights Christmas 2016 Positive like for like sales and gross profits delivered by the Theo Paphitis ..

April 2016

The evening of Wednesday 27th April saw the UK's press and celebrities attend a SS16 collection launch party at the Haymarket hotel in London, hosted ..

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