Born out of a love for lingerie and all things romantic, Boux Avenue brings traditional service, superior fit and outstanding quality to a modern and beautiful store setting.

Boux Avenue is your one stop shop for lingerie, swimwear and nightwear. You can buy online, on your mobile and through 28 stores nationwide, not to mention an expanding international portfolio of stores.

No matter what your age, size or style Boux Avenue is an inclusive brand for everybody. Available in sizes 28-38, A-G cups and sizes 6-18. With an unrivalled eye for detail and passion for customer service, Boux Avenue adds elegance to everyone’s lingerie drawer.
Boux avenue latest news

January 2017

Christmas & Financial Year End 2016 Trading Statement   Highlights Christmas 2016 Positive like for like sales and gross profits delivered by the Theo Paphitis ..

November 2016

Theo's Boux Avenue held its Autumn/Winter season launch in an opulent venue in the heart of London. The event was attended by over 200 UK ..

September 2016

The Retail Week Rising Stars Awards, that took place on the evening of Tuesday 27th September were, once again, sponsored by the Theo Paphitis Retail Group, ..

April 2016

The evening of Wednesday 27th April saw the UK's press and celebrities attend a SS16 collection launch party at the Haymarket hotel in London, hosted ..

April 2016

The sun is approaching and so is the release of our SS16 collection! Our summer TV advert is now across all of your screens, featuring ..

April 2016

Take the plunge in these bright bikinis Create the perfect plunging cleavage with some added boost for your confidence in these top three bikinis. Black ..

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