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Born out of a love for lingerie and all things romantic, Boux Avenue brings traditional service, superior fit and outstanding quality to a modern and beautiful store setting.

Boux Avenue is your one stop shop for lingerie, swimwear and nightwear. You can buy online, on your mobile and through 28 stores nationwide, not to mention an expanding international portfolio of stores.

No matter what your age, size or style Boux Avenue is an inclusive brand for everybody. Available in sizes 28-38, A-G cups and sizes 6-18. With an unrivalled eye for detail and passion for customer service, Boux Avenue adds elegance to everyone’s lingerie drawer.
Boux avenue latest news

November 2017

On 1st November Theo hosted the launch party for the Boux Avenue Christmas Campaign.The evening saw Theo welcome journalists, bloggers, Boux ambassadors and, of course, ..

April 2017

Boux Avenue has broken ground on a 90,000ft2 warehouse to meet the rising demand for its lingerie and swimwear styles internationally. Construction work on the ..

April 2017

Last night Theo welcomed guests to the Century Club in Central London for an exclusive launch party for the Spring/Summer collection at Boux Avenue. The ..

April 2017

Retail bosses from Waterstones, Boux Avenue, Carpetright and Debenhams speak on the potential retail fall-out from the general election and the issues they want addressed. ..

January 2017

Christmas & Financial Year End 2016 Trading Statement   Highlights Christmas 2016 Positive like for like sales and gross profits delivered by the Theo Paphitis ..

November 2016

Theo's Boux Avenue held its Autumn/Winter season launch in an opulent venue in the heart of London. The event was attended by over 200 UK ..

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