• April 2016

Boux Avenue’s SS16 Press Launch in London

Boux Avenue's SS16 collection launch and brand’s 5th Birthday party, London, UK, 27th April 2016

The evening of Wednesday 27th April saw the UK’s press and celebrities attend a SS16 collection launch party at the Haymarket hotel in London, hosted by Boux Avenue boss Theo Paphitis.  It was a chance to see the SS16 swimwear modelled by some fantastic synchronized swimmers, Aquabatix, and also to have a sneak preview of the AW16 collection.  We were also delighted to mark Boux Avenue’s 5th birthday, with a flashback screening, amongst so many friends.

Theo Paphitis, owner of lingerie and swimwear brand Boux Avenue, hosts VIP Pool Party to launch the SS16 collection and mark the brand’s 5th Birthday. Theo Paphitis with TIFFANY WATSON, JESS WOODLEY and TOFF/ GEORGIA TOFFOLO

Celebrity guests included Made In Chelsea’s Rosie Fortescue, Tiffany Watson, Toff and Jess Woodley, Game of Thrones Actress Laura Pradelska, model Chloe Lloyd and Towie’s Chloe Sims, Chloe Lewis and Cally Jane Beech.

Theo Paphitis, owner of lingerie and swimwear brand Boux Avenue, hosts VIP Pool Party to launch the SS16 collection and mark the brand’s 5th Birthday. ROSIE FORTESCUE

They all enjoyed the photo booth, supplied by Flashmat, including Theo, and partook in the aptly named delicious Bouxjito cocktail.   The poolside party was one to remember…although no one took Theo up on the offer of free swimwear for the first guest who went in the pool!

Boux Avenue 5th Birthday

 

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