Dragons' Den is now in its third series on BBC2. Theo first starred in series two and stars in series three, to be transmitted in August 2006.
The show is based around would-be entrepreneurs pitching their money-spinning ideas to gain business financing to a panel of five "dragons". The Dragons are all formidable business thinkers with the money to make things happen. However, the entrepreneurs need all their powers of persuasion, reasoning and presentation to convince the five Dragons that their business is worth investing in.
Each entrepreneur pitches for a specified amount of funding for their idea or product. If they can convince one or more of the Dragons to meet that specified amount (in exchange for a number of shares), the entrepreneur walks away with the cash. If they find themselves short of the specified funding, they lose it all. Each entrepreneur is free to bargain with the Dragons in order to get the specified level of funding for the least amount of equity.
