Small Business Sunday, shortened to the hashtag #SBS on Twitter, was created by Theo Paphitis in October 2010.

Each week, Theo rewards small businesses that tweet him @TheoPaphitis and describe their businesses in one tweet including the all-important hashtag #SBS. Only tweets made in the time slot between 5.00 PM and 7.30 PM each Sunday count.

Every Monday night at 8pm, Theo reviews and chooses his favourite lucky six who are then re-tweeted. As he has nearly 500,000 followers, this provides a massive boost to the chosen lucky businesses.

The benefits range from increased Twitter followers, to positive media publicity and crucially for many, increased sales! Of course, none of this is guaranteed as it is largely down to perseverance and hard work. A smidgen of luck comes in handy.


On the 12th February Theo hosted the annual #SBS event at the ICC in Birmingham. The event was a fantastic day and allowed all the #SBS winners to network and hear the latest plans for #SBS from Theo himself.

After lunch Theo was joined on stage by Holly Tucker, from Not on the High Street, and Mike Pickles, the founder of the Really Useful Products brand. Theo, Mike and Holly made up a ‘Question Time’ panel and answered business related queries and questions from the 650+ strong audience.

Finally before the day finished all of the new #SBS winners had the opportunity to receive their winners certificate from Theo and have their photo taken alongside Theo.

A special thanks goes to the #SBS Sponsors, DHL, iLaw, Red Letter Days, 123 Reg, Robert Dyas and Ryman!


Theo says, “I admire people who have passion and energy. If you cannot bore your friends to death about your own small business then something is seriously wrong. I was struck by the number of business owners on Twitter who wanted to tell me about their new products and services. Small Business Sunday was born so that people have a specific time slot to tweet and can pitch their ‘sell’ directly to me.

My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club. Like-minded individuals can share successes and learnings. This website will give a valuable profile to the winners chosen to date and should help those who have not yet won but want some tips on how to do so. You will find news about the latest winners plus events and activities of interest.

I know I have been lucky in business and I am keen now to spread goodwill to others, of course not forgetting that very often, you make your own luck by making use of every opportunity.”

  • • Tweet about your business in 140 characters or less, directed to @TheoPaphitis, adding the hashtag #SBS.
  • • Tweet on a Sunday between 5.00-7.30 PM.
  • • Feel free to add a link, photo or web address in your tweet.
  • • Having a website increases your chances of being noticed.
  • • If you are not chosen, don’t despair and try again next week!
Visit SBS