• April 2017

Theo hosts the star-studded Boux Avenue Spring/Summer launch party!

Last night Theo welcomed guests to the Century Club in Central London for an exclusive launch party for the Spring/Summer collection at Boux Avenue.

The evening saw journalists, bloggers and a whole bevvy of celebrities browse the new collection as well as being treated to special “Boux in the City” cocktails and tasty canapés. The roof top terrace was a beautiful location, creating the perfect summer backdrop for the launch, fitting in well with the Boux Avenue #ImpressYourself campaign.

Some of TV’s most popular reality stars and musicians were in attendance including pop’s Fleur East, Boux Avenue favourite Lucy Mecklenburgh, Made in Chelsea regulars Tiffany Watson and Frankie Gaff and Queen of the jungle herself, Stacey Solomon. The guests were treated to DJ sets from models Ashley James and Zara Martin who really turned the roof terrace into a party zone!

Theo also unveiled the new campaign advert. The advert encourages women to #Impressyourself, inspiring women to feel empowered, confident in their own skin and proud of who they are, and is a new creative direction for Boux Avenue.

The new season range was displayed throughout the night by models and dancers and includes this season’s colour palette; nautical blues and red, summer brights, emerald green and rainbow shades. As well as a new range of swimwear including one pieces, strapping, crop top bikinis and embellishment bold prints.

All in all, an amazing night celebrating the new campaign and this season’s must-have products. It feels like Summer has truly started!

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