Theo attended the launch of the Ryman National Enterprise Challenge 2017 campaign, in London’s Covent Garden, attended by sponsors, winning schools, teachers and supporters. The evening heard from founders Michael and Ben Dyer, as well as an address from Theo on the passion and determination of the schools and young people involved.
Ryman launched its Key Stage 4 challenge for 13-15 year olds, encouraging students to take on the role of the marketing team at Ryman and create its first App. The students have been asked to consider in detail the Ryman brand to create something the customer will want to use daily. The marketing and technical elements of the App will be crucial.
Alton Towers also launched its challenge on the night, based on their new ride Galactica, the world’s first Virtual Reality rollercoaster, and set students the task of developing a new live attraction to aid the ride’s promotion. They will need to consider where their new attraction will be based, how they will market it and what the live elements will consist of. This challenge is for Key Stage 3, 11-13 year olds.
Since 2013 over 100,000 young people have taken part in the challenge, and the team is anticipating working with over 200 schools and 40,000 young people in 2017.
Theo, will judge the final entries in the summer of 2017, and commented:“Helping school children arm themselves with business skills from an early age is increasingly important for the future of the UK on the global stage. The Ryman National Enterprise Challenge is a fantastic way to introduce kids to the skills needed to succeed in business and in life, and teachers and parents should encourage their kids to enter.”