Boux Avenue

Launched in Spring 2011, Boux Avenue is a truly exciting shopping experience for lingerie lovers everywhere, both online and in-store. There are now 11 spectacular stores throughout the UK.

"Boux Avenue is about appealing to your moods -
one day it may be sophisticated, another seductive.
Boux Avenue offers a fantastic lingerie, nightwear and swimwear shopping experience for women who
want to feel special."

- Theo Paphitis, Owner

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Enter The Dragon

In his revealing and controversial memoir, Theo not only takes the reader behind the scenes on Dragons' Den, he explains how he made his fortune. He also provides a masterclass in business methods that will enable anyone who reads this book to learn so much about how they too can improve their business acumen.

Theo recalls how his family moved to England from Cyprus and how as a poor immigrant, he took whatever jobs he could, starting as a tea boy for Lloyd's. There, despite the handicap of his dyslexia, he began to take the first steps on a career that would net him a fortune. He reveals the methods that took him to the top, and also provides some fascinating insight into the world of football from his spell as chairman of Millwall FC.

But, above all, this is a book that will provide all readers with the opportunity to learn from one of the nation's most successful businessmen and put his ideas into practice.

Theo’s autobiography, published by Orion at £8.99, is now on sale in all good high street bookstores.

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