Theo hosts annual #SBS event

On Friday 23rd February, Theo welcomed hundreds of #SBS winners to the annual #SBS event held at the International Convention Centre in Birmingham. The event is a highly anticipated day where winners can network, hear from Theo, meet the sponsors and gain advice from guest speakers. New for 2018 were games, prizes and quick-fire speed sessions with marketing and ecommerce experts helping the winners to grow their business. This was as well as special 10 minute 1-2-1 slots with the 8 sponsors Ryman, Robert Dyas, DHL, iLaw, 123Reg, Square, Western Union and HP where winners could network and gain advice about anything from product to international shipping and payment.

This year there was a specific focus on brand, with SuperBrands expert Stephen Cheliotis taking to the stage to teach the winners about the importance of brand within business.

The afternoon session saw Theo have a fireside chat with’s John Roberts. It was a fascinating session; winners found out about John’s journey from betting a friend £1 in a pub to an IPO worth 1.2bn! John offered advice on advertising, marketing and customer service even saying that the #SBS winners should treat every customer like their Nan!

Away from the main stage, winners were treated to breakout presentations by all of the sponsors with a strong focus on the upcoming GDPR rules and also some incredibly insightful and inspiring stories from #SBS winners themselves. Special networking areas were set up to help like-minded businesses network and exchange business cards which was hailed a fantastic addition to this year’s event!

Two reaction-based games were added this year with those highest up the leaderboad winning fantastic prizes, including an HP printer and tickets to the Liverpool and Brighton and Hove football match!

It was a fantastic day that finished with all the new winners receiving their certificates and photos with Theo – a great memory of the day and a great marketing tool to help them in the future.

If you would like to find out how you could be a #SBS winner, click here: